|
KMID : 1134820190480101153
|
|
Journal of the Korean Society of Food Science and Nutrition
2019 Volume.48 No. 10 p.1153 ~ p.1164
|
|
|
Study on Purchasing Characteristics and Product Development Needs of Chinese Convenient Baby Food Consumers
|
|
Jang Jeong-Min
Choi Hee-Ryong
Hong Wan-Soo
|
|
|
Abstract
|
|
|
|
The present study analyzed the purchasing characteristics of convenient baby food, needs for developing products, preference for additional ingredients of convenient baby food, and necessity of direction for developing products. Buying 1 to 3 times per two weeks was ranked as the highest in terms of frequency of buying convenient baby food. Single consumption was the most preferred package unit. Storage at room temperature was the most preferred storage method. Women had higher needs for the convenient baby food product development than men. As incomes increased, needs for the convenient baby food product development also increased. Women showed a higher preference in each food category than men in terms of preference for additional ingredients in products. Those with higher income showed higher preference for additional ingredients in convenient baby food. Female consumers had higher need than male consumers in terms of the necessity for various development direction. Analysis of perception on food safety revealed that women and those with higher monthly income had a higher level of awareness on food safely issues compared to men and those with lower income, respectively. The study findings can be useful for future development of convenient baby food for Chinese consumers.
|
|
|
KEYWORD
|
|
|
Chinese convenient baby food, purchasing characteristics, product development needs
|
|
|
FullTexts / Linksout information
|
|
|
|
|
Listed journal information
|
|
|